Selling Successfully (Your One-Stop Resource for Setting Up, Managing and Marketing)

More Tips for Utilizing Pinterest

Pinterest remains the fastest growing social site. Here are more simple step-by-step tips for making the most of it:

You can join Pinterest using Facebook, Twitter or an email address. Use your given name or Ruby Lane shop name to make it easier for visitors and other pinners to find you.

Set up your Pinterest profile. Your Pinterest profile is your identity. Add a good photo of yourself or your shop logo. Write a short but meaningful profile description telling who you are. Include information about your shop using appropriate keywords describing your business. Set the location and add the URL to your shop. Do not hide your profile from search engines.

Create boards. Create boards around a particular topic. Use great photos that inspire people and draw them in. Give boards enticing names and descriptions with relevant keywords. Remember your boards are indexed by Pinterest, Google, Google+ and other search engines.

Select a category. Assign the board a category that fits the content of the board to allow users to find
your boards in a particular Pinterest category search.

Add shop item pins. Add item pins to your boards using the Pinterest button found on a Ruby Lane item page or use the Pinterest Bookmarklet which is found in the Help section of Pinterest. Pins should be keyword rich but not spammy for search purposes on Pinterest, Google, Google+ and other search engines. Do not go overboard with self-promotion.

Add a price. You can add the price of an item to the image by typing in the dollar amount in the item description. This adds the item to the Gifts category. But remember pinners do not always repin an item with a price showing on the photo. So use this feature conservatively.

Add other pins. To make your boards more interesting add pins from Pinterest users that are relevant to the content of the board. You can also add pins from websites you frequent. For example, if you create a board for vintage fashion hats add pins of vintage hat advertisements and photo links to useful or informative websites such as a vintage clothing museum. You can also upload photos from your computer or mobile device.

Collaborate: Create a group board and invite other pinners to pin to the board. This creates a sense of community and will allow you to reach not only your own followers but the collaborators followers as well.

Personal boards. Create boards that not only showcase the items you sell but give insights on who you are and what inspires you.

Build your followers. The more pinners and pins you follow or like the more followers you will have. Look for pinners and boards with similar interests or content and follow those user profiles.

Promote your boards: Post links to your board to your Facebook and Google+ page. Tweet your boards and pins and add links to your blog.

Gain insight. Pay close attention to user engagement such as what items are repinned and the number of likes a pin receives. This will give you insights on what is 'hot' and may help you when deciding what type of items to sell in your shop. Check your shop Google Analytics to determine the number of visitors receive through Pinterest and if there is an increase in traffic to your shop as a result.